I CREATE
IMPACTFUL
FOOD &
WELLNESS CAMPAIGNS  

With over three decades of leadership in the food media and self development industries, Maria brings her passionate expertise in wellness to the Middle East and beyond.

Maria is founder and owner of Soufra Daimeh — the first Arab food media agency at the time of its conception in 1996. Soufra Daimeh began first in print publishing, producing a monthly food magazine of the same name and publishing 80 cookbooks in the Arabic language. Maria also published two cookbooks in English that were distributed worldwide. Both cookbooks have garnered international acclaim: The Middle Eastern Cookbook was #1 in the UK and in the Top Ten worldwide and her Mezze Cookbook was the #1 Professional Cookbook in the US. In 1998, Soufra Daimeh forayed into television, producing a popular television program of the same name that aired on MTV Lebanon and was later syndicated to LBCI and Pan Arab channels. Maria’s vast experience in food and media have led her to lead marketing campaigns for industry heavyweights like Kraft, Heinz, Pyrex, Nestlé and Tefal.

 

Maria is a pioneer of the self-help movement in the Middle East. Her self-hosted and produced TV show, Super Mom, covered a wide range of topics in parenting, well-being, as well as self-empowerment and success building for women. It was the first of its kind in the region, and was syndicated in countries all over the Middle East. Inspired to serve her audience deeper with paradigm shift thinking and self development, Maria later studied under Debbie Ford, Byron Katie. She founded The Change Coaching Institute in 2008, training hundreds of people from around the Middle East on accelerating their personal growth, building a career as a life coach, and reaching their maximum potential through discovery of their authentic self. Now rebranded as The Lifestyle Design Institute, Maria marries her change coaching work with her media background in order to expand her reach through online coaching and courses. Maria’s dedication to empowering others and her innovative approach to both the culinary and self-help fields make her a true leader and inspiration in her industries.